‘No Hard Hat Required’
Luxury loft conversions specialist Bespoke Renovation Ltd
calls upon JT Marketing PR Services to help expansion.
Bespoke Renovation Ltd has appointed luxury marketing and PR specialist JT Marketing PR Services to advise the company on market positioning, public relations (PR), online strategy and content for the company’s new web site.
Specialising in up-market home loft conversions and building extensions in London SW postcode areas, Bespoke Renovation is now expanding into Central, North, and East London. The company is also finalising plans to grow in Herts (Hertfordshire) and Essex.
Nathan Ryan Managing Director of Bespoke Renovation says, ‘We wanted to modify our business model and needed a marketing PR consultancy that would offer good advice on online marketing to first develop the new web site. Our team had to be comfortable with an external Account Director who in effect would drive our marketing and PR. In particular to fine-tune the right messages and content for the web site in order to reflect what we believe we can offer our clients’.
Bespoke Renovation’s team has a combined experience of over 40 years. Although mainly working as project managers and sub-contracting builders, the team has been responsible for the design and construction of many loft conversions and extensions to peoples homes in the London SW postal areas. Bespoke Renovation will continue to offer sub-contractor services but recognises that that there is a gap in the quality segment of the market, where home owners only want to deal directly with the people who are actually managing and undertaking the construction work. The team views this as natural progression for the company as they are usually the main customer facing contact and communicator with the client.
Nathan adds, ‘We already had previous experience of working with Joseph Tirelli, senior consultant at JT Marketing PR Services. Joseph undertook some research on our behalf to evaluate the viability of entering two other market segments together with one of our strategic partners. Impressed with his honesty and quality of report, Joseph’s findings helped us decide that it was not a good time to proceed with that particular venture, thereby saving both companies many thousands of pounds. Joseph supported an alternative strategy of focussing our online presence to communicate directly to potential clients, and underline our core skills in undertaking loft conversions and building extensions. We want to communicate our proven track record of successfully meeting our clients’ desire for greater living space and help meet their desired lifestyle’.
‘Obviously I am very pleased that JT Marketing PR Services has been asked to help Bespoke Renovation’, says Joseph Tirelli. ‘We are proud about the end result, as we have successfully had to wear a number of hats including being responsible for marketing and PR strategy, project management including working with web designer Epsilis, and copywriting. I have confidently left the hard hat role for Bespoke Renovation, who is after all the construction specialist in creating added living space in people’s homes’.