Marketing Consultancy Celebrates First Year with Launch of a New Company
- 28 February 2008
Independent marketing consultancy, JT Marketing Services, which provides advice to organisations in London, Herts, Cambs, and Essex, is celebrating its first trading year by helping to launch a new start-up company MRCS.
MRCS (Managed Revenue Collection Services) is an exciting new concept, which will provide innovative solutions for Local Authorities. This managed service will maximise Council Revenues in recovering unpaid Council Tax, Business Rates and other Public Sector Debts.
Joseph Tirelli, Director at JT Marketing Services, says ‘We provided our client MRCS with a strong marketing strategy and a clear marketing plan. Our company also selected and project managed quality graphic and web design companies that met their budget.’
Peter Vallis MRCS MD says 'JT Marketing Services was awarded the contract because of their strength in strategic marketing and their independence. They helped us communicate how we are unique in the market. We had to educate and explain that we provide a comprehensive managed and monitoring service to help Local Authority Revenues Managers enhance all aspects of their externally provided services, including supplier sourcing and collection and administration performance. Furthermore, our managed service is at no additional cost to the Authority. JT Marketing Services understood our needs very quickly and their focus on getting the strategy right first, helped everything else fall into place. The consultancy’s choice of selected partners in producing the new corporate identity and web site was perfect in terms of quality and budget.’
Joseph comments that, ‘We find that many new start-ups tend to do things back to front. They first focus on deciding their logo designs, web sites etc., rather than giving priority to analysing what sets them apart from the competition, what selling proposition they are offering and crucially who are the customers they need to target, in order to achieve their financial goals’.
JT Marketing Services also works with established companies to review their existing marketing in relation to their client’s vision and business goals.
Joseph Tirelli says ‘Our independence means that we provide business advice with no vested interests, as we are not tied to any production or design organisation. If requested, we will source and project manage the best available specialists in their area of expertise on behalf of the client’.
JT Marketing Services provided MRCS with advice on the key critical areas of s trategy, planning and market positioning. ‘This enabled us to work with the client to develop a brief to create a very credible selling proposition and brand’, adds Tirelli.
’We managed the suppliers to ensure that the corporate identity was consistent throughout and, together with our experts, advised on web site development and search engine optimisation. To maximise the budget, our marketing consultancy undertook the responsibility for media management on behalf of the client. Our versatility enabled us to produce in-house, all copy and content for web pages, Ebroadcasts and press releases. We are very pleased to have been involved with this launch and receive positive feedback from MRCS and their clients’.