Marketing Consultancy – How our Marketing Consultant can help
Our marketing consultant will take an independent and fresh look at your company’s circumstances and provide real solutions whether it is to improve your existing business, launch a new brand or even start-up a new company
‘Experience shows that the first step is getting the right marketing strategy formulated then everything else thereafter starts to fall into place’.
Marketing Strategy to Improve Established Businesses
Established companies may not always have sufficient internal resource to explore and consider the full range of marketing options available. Our marketing consultancy can help. We can provide both extra resource and expertise to re-examine the client’s business plans in order to move the company in the right direction in terms of profits and growth.
Sometimes the client just needs a fresh approach to help them attain their vision for their organisation. As an innovative company, we are always trying to find new avenues for the client to maximise their competitive advantage. Our marketing consultant is completely independent and is therefore able to make an impartial and realistic assessment of the organisation’s current plans.
From the moment you appoint our company, our marketing consultant will be focussed on finding the most effective marketing strategy to achieve profitable growth for your organisation. In addition our company is always mindful that any recommendation made will, wherever possible improve the overall effectiveness of your organisation’s marketing budget.
Our marketing consultant starts by getting to know your business and will identify your company’s needs. These will then be compared with the current marketing strategy in relation to your goals and objectives. After further research recommendations are then made for corrective action.
We are hands-on and work closely with our clients to provide the solutions that they desire.
Our Consultancy provides strategic marketing help by developing a well conceived marketing strategy, which is executed within a formal marketing plan to secure optimal business performance.
This process will involve auditing the business from a marketing perspective and to provide advice on:-
- Key factors to secure ongoing business with existing clients
- Effective targeting of the most ideal prospective clients
- Finding the right pricing strategy for your brand, product or service
- Highlighting opportunities for future growth potential through the development of new markets, brands, and product developments
- Ensuring that all relevant market channels are explored and covered
- Recommending and delivering cost-effective marketing communication using both new media (i.e web sites, pod casts) and traditional methods
Our marketing consultant can also offer a project management service to execute the marketing plan. This will involve the consultant developing briefs for, and if required select and manage agencies and marketing suppliers.
Our Marketing Consultant is hands-on and will work closely with you to provide the right Marketing Strategy for you.
T: 07936 386 283 or
E: info@jtmarketingservices.co.uk
Marketing Strategy for Brand Launches and Start-up Companies
Joseph Tirelli - Senior Director and marketing consultant has a proven record in launching new brands, products and services in established companies. During his career and more recently Joseph has also been involved in numerous start-up companies. He above all appreciates the unique set of challenges that face start-up companies when launching new their brands, products and services.
Our marketing strategy for start-ups and new brands is focussed to ensure that the new company or brand quickly establishes its identity, credibility and solvency in rapid succession.
Once appointed, our marketing consultant will work with the entrepreneur or brand champion to develop well conceived marketing strategy to secure optimal marketing positioning and brand value.
Above all, we will help start-ups avoid the trap of falling into back-to-front marketing which many aspiring new companies succumb to.
Our marketing consultant will give always give priority to the following components but in start-ups and new brand launches these are critical, as they are so reliant on establishing the strongest possible platform for success.
Key components to achieve our client’s financial goals involve:-
- an analysis of what is going to set the new company/brand apart from the competition
- critical analysis in order to establish the strongest selling proposition for the company/brand
- the identification of the customers they need to target and the channels and media to reach them
Our marketing consultant will understand the client’s needs very quickly and will first focus on getting the marketing strategy right. Experience shows that once this first step has been taken everything else thereafter starts to fall into place.
How We Work – Process and Time Scales for a Typical Project
Our marketing consultant will undertake an initial appraisal with the client, for an established business, this meeting usually takes place at the client’s premises. This face-to-face interview between the client and our marketing consultant usually takes a minimum of 2 hours but often can take longer depending on the size of company and the scale of the project. If required and agreed with the client other key members within the company may also be interviewed.
The marketing consultant will then require between a few days to a week to complete this review. This involves undertaking research of the market and then identifying and summarising the critical challenges that that need to be addressed. Further discussion with the client may be necessary.
Dependent on the scale and depth of the project the marketing consultant will draft a report providing an overview which will include a summary of observations, market findings and current status. The report will also include a proposed marketing strategy and marketing plan.
The marketing consultant will always provide an estimation of the costs involved to undertake the recommended marketing actions in order to help the client finalise a marketing budget, if one has not already been set.
A meeting is then arranged where the report is presented to the client and will cover the key points of the marketing review undertaken and discuss the main recommendations made. This also provides an opportunity for the client to air and resolve any questions that they may have.
If requested by the client, our marketing consultant will also manage the whole project which can involve selection, briefing and overseeing of all agencies and marketing suppliers. Time-scales for design, print and production will vary dependent on the approval process and type of the project.
Fees and Conditions
To ensure transparency, our fees and scope of the project are discussed from the outset and agreed, which we will always confirm in writing, prior to the Marketing Consultant’s first and subsequent meetings with the client.
We will quote a management fee to the client for our project management service covering suppliers. The ultimate contractual relationship lies between the client and the supplier (s) for work undertaken.
All work undertaken by 3rd party suppliers will be invoiced directly to the client.
For help with your marketing strategy contact our Marketing Consultant :
T: 07936 386 283 or
E: info@jtmarketingservices.co.uk